The initial valuation acts as an initial benchmark and future valuations would be useful to determine if the actions taken were effective. In sum: “The purpose of this estimated value is to track the effectiveness of your strategic decision-making process and to provide you with the ability to track performance in terms of estimated change in value, not just in revenue.”
You get an estimate here of the value of your business and other small businesses that you are interested in. The estimates are made using publicly available information, rules of thumb for different industries which will be inapt and differ from the amount that would be realized on a sale in many cases because of information not available to us or other factors, and data that you may provide us. In any event, they are subjective opinions. We hope they are of interest to you. But you should not rely on them for any specific action.